A voluntary Theater Quality Evaluation Program, designed to give immediate technical feedback to motion-picture theater management and help them improve presentation quality, is proposed. Members of the Society of Motion Picture and Television Engineers (SMPTE) attending theaters would fill out a comprehensive evaluation form, sharing their technical opinions and expertise with the theater management on a confidential basis. These subjective evaluations would be done in the course of normal theater operations without special test films or equipment, thus allowing broad application and reflecting day-to-day performance as the audience experiences it.
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