In previous papers we reported results from two controlled listening tests where both trained and untrained listeners gave sound quality preference ratings for in-ear (IE) and around-ear/on-ear headphones. Both groups of listeners on average preferred headphones with frequency responses that meet the Harman target curves. In this paper we re-analyze the data using cluster analysis to uncover different segments or classes listeners based on their similarity in headphone ratings and explore common demographic (age, gender, listening experience) and acoustic factors associated their headphone preferences.
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